How It Works
My Process
A clear, step-by-step social media workflow for beauty and wellness brands who want strategy before posting, without the overwhelm.
What to Expect from the Process
This workflow removes guesswork and gives your social media a clear direction, from our first conversation through your content going live.
Discovery & Fit Call
Making sure we're the right fit
What Happens
Everything starts with a discovery call to confirm we're the right fit for each other.
We discuss your business, goals, challenges, and what success looks like for you on social media.
Why It Matters
Why it matters, so we're aligned and honest before moving forward.
Outcome
- Shared understanding of goals
- Clear next steps
- Honest fit assessment
Note: If we're not a good fit, I'll tell you, and I'll help you find someone who is.
Proposal, Contract & Invoice
Making it official
What Happens
You receive a customized proposal based on your goals and what support you need.
Once we agree on scope and investment, we confirm your onboarding, send a contract, and get you scheduled.
Why It Matters
Transparent paperwork removes confusion and sets expectations clearly.
Outcome
- Signed agreement
- Project officially booked
- Onboarding instructions sent
Note: Clear documentation ensures we're both aligned on expectations and deliverables from the start.
Onboarding & Strategy Call
Building your foundation
What Happens
This is where we build your strategy. We define your goals, identify your ideal audience, choose platform priorities, and outline your content direction.
Why It Matters
Strategy is the foundation — so every post supports your business goals with intention.
Outcome
- Documented strategy
- Audience profile
- Platform direction
- Content themes
Note: This call sets the direction for everything that follows, ensuring your content is built with purpose.
Brand Kit & Mood Board Creation
Your visual identity
What Happens
I create a visual guide that defines your brand's colors, fonts, style, and overall look.
This keeps your feed cohesive and helps content feel intentionally you.
Why It Matters
Visual identity builds recognition and trust with your audience.
Outcome
- Brand colors and fonts
- Visual style guide
- Mood board direction
Note: This ensures every piece of content feels cohesive and aligned with your brand before we move into creation.
30-Day Content Strategy & Calendar
Your clear plan for what to post and why it matters
What Happens
I create a 30-day content calendar built around your goals, core content pillars, and overall strategy.
Each post is mapped out with the content type (Reel, carousel, or Story), topic, and written caption.
I also clearly note anything I need from you, so there's no last-minute guessing or scrambling.
This plan becomes the foundation for everything I post on your behalf.
Why It Matters
A strategic content calendar removes daily decision fatigue and replaces it with clarity.
Instead of posting randomly or reactively, your content works together to support your business goals, build trust with your audience, and create consistency across the month.
Planning ahead also allows for stronger storytelling and a more cohesive online presence.
Outcome
- A complete 30-day content calendar
- Strategic mix of content types and topics
- Written captions ready for review
- Clear list of any assets needed from you
- Up to two rounds of revisions included
- Final approval before any content moves forward
Note: This is your opportunity to review the direction, request changes, and make sure everything aligns with your brand voice and goals. Nothing is created or posted without your sign-off.
Content Creation
Turning the plan into execution
What Happens
I create and refine the content outlined in your approved strategy and calendar.
This is where videos are edited, graphics are designed when needed, and captions are finalized, all with the strategy we set in mind.
Everything is prepared intentionally for the platforms we've chosen, without forcing trends or formats that don't fit your business.
Once content is ready, it's compiled and sent to you for review before anything moves forward.
Why It Matters
This step is about execution with purpose.
Instead of rushing to post or reacting in real time, your content is created thoughtfully and tied back to your goals.
Editing and refinement happen here so what goes live feels aligned, clear, and intentional — not rushed or random.
It also gives you space to stay focused on your business while knowing your content is handled.
Outcome
- All agreed-upon content created and refined
- Videos edited and graphics designed as needed
- Captions finalized and aligned with strategy
- Content compiled for easy review
- Final approval before scheduling
- Minor tweaks included within the original scope
Note: Nothing is posted without your approval. This step ensures everything accurately represents your brand and feels right before it goes live.
Scheduling & Posting
Following through on the plan
What Happens
I schedule the approved content according to the strategy we've already set for the month.
Posts are planned intentionally so your content goes out consistently without requiring daily attention or last-minute decisions.
Once everything is scheduled, it runs in the background while you focus on your business.
At the end of the month, I review performance and analytics to understand what supported your goals and what needs adjustment moving forward.
Why It Matters
This step is about consistency without pressure.
Instead of reacting day by day, your social media runs on a plan you've already approved.
That consistency builds trust with your audience while giving you mental space back.
Monthly analytics reviews allow us to make thoughtful decisions based on patterns, not daily fluctuations or vanity metrics.
Outcome
- All approved content scheduled for the month
- Intentional posting cadence based on strategy
- Hands-off execution once content is approved
- Monthly performance and analytics review
- Clear insights to inform the next month's plan
Note: For ongoing social media management clients, this cycle repeats monthly. Each month, we review what worked, refine the strategy as needed, and plan the next phase of content so your social media continues to support your business as it evolves.
Ongoing Social Media Management
For ongoing clients, this process becomes a steady monthly rhythm, not a constant push for more, but a thoughtful cycle built around your goals.
Each month, we review what went live, look at overall performance, and make intentional adjustments where needed. Strategy is refined based on patterns over time, not short-term fluctuations, so your social media stays aligned with your business as it grows and changes.
The focus is consistency, clarity, and follow-through, so your online presence continues to support your work without requiring daily attention from you.
Monthly Support Includes:
- A custom 30-day content calendar built around your goals
- Content creation based on the agreed strategy (video editing, graphics when needed, and refined captions)
- Scheduled posting according to the monthly plan
- Monthly analytics review to understand what's working and what needs adjustment
- Strategy refinement to guide the next month's content
Your social media evolves intentionally as your business grows.
Who This Process Is For
This process is for you if social media feels heavier than it should.
If you care about your business, want to show up intentionally online, and know that posting without a plan isn't working anymore, you're in the right place.
I work with beauty and wellness businesses who want clarity before content and consistency without burnout.
This tends to resonate most if you're a…
Salon Owner or Hairstylist
You want to attract the right clients, not just more followers, and turn your content into consistent bookings.
Nail Technician or Nail Salon
You're tired of posting beautiful work without seeing it translate into steady appointments.
Esthetician or Skincare Professional
You want to educate your audience, build trust, and position your services clearly so clients know what to book.
Lash or Brow Artist
You're ready to move beyond before-and-afters and create demand for your expertise.
Makeup Artist
You want your work positioned professionally so it attracts aligned bridal and event clients.
Spa or MedSpa Owner
You need content that feels calm, credible, and aligned with the level of service you provide.
Boutique or Lifestyle Brand
You want your online presence to support sales without losing your brand's personality.
Gym or Fitness Business
You're focused on building a committed community, not just quick sign-ups.
Wedding Florist
You want to stand out in a crowded market and attract couples who already feel aligned with your work.
Ready to Start Your Social Media Journey?
Let's talk about your beauty or wellness business, your social media goals, and how my process can help you grow without the overwhelm.
No pressure, no commitments—just an honest conversation about whether we're the right fit. If we're not, I'll tell you and may even refer you to someone better suited to your needs.
got questions?
Frequently Asked Questions
I've got answers and I'm here to help
I don’t guarantee follower counts or overnight bookings. I do guarantee a strategic, intentional approach designed to support real business growth over time.
Most clients begin seeing stronger engagement, clearer messaging, and increased inquiries within the first 60–90 days, depending on consistency and goals.
It depends on the package. Some clients provide content with clear filming guidance, while others receive full content creation and editing support.
Absolutely. Your voice, values, and aesthetic are always the foundation. My role is to refine and structure it, not replace it.
Most ongoing clients invest between $450–$1,200+ per month depending on the level of strategy, content, and management support.
If we’re a good fit, I’ll send a custom proposal outlining scope, timeline, and next steps.